Qualitative

  • Focus group discussion (FGD)
  • In-depth Interviews (IDI)
  • Mystery shopping
  • Shoppers audit

Quantitative

  • Random route walk
  • Full Kish grid implementation
  • One-on-one PAPI interview
  • One-on-one CAPI interview
  • Cluster mapping
  • Clusters sampling
  • Audits (Retail and others)