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Market segmentation is the process of dividing an entire market up into different customer segments. Targeting markets that entails deciding which potential customer segments the company will focus on.
Product testing, also called consumer testing or comparative testing, is a process of measuring the properties or performance of products.
This is a type of market research in which the preferences, motivations, and buying behavior of the targeted customer are identified through direct observation, mail surveys, telephone or face to face interviews and other tools
To establish a selling price for a product and services. The most effective way to lower prices is to lower costs. Review prices frequently to assure that they reflect the dynamics of cost, market demand, response to the competition, and profit objectives.
Study of a selected sample of retail outlets, provided as subscription-based service by market research firms. Retail-audit service providers gather information on a brand's sales volume, sales trends, stock levels, effectiveness of in-store display and promotion efforts, and other associated variables.
This gathers respondents opinion on social stratas which includes health, sport, politics. Opinion poll is one of the mail tools.
Customer satisfaction research is that area of marketing research which focuses on customers' perceptions with their shopping, purchase, brand and services experience.
This type of survey deals with how individual choose to live their lives or activities they would typically engaged in on an daily or weekly basis.
This measures the extent to which customers are able to recall or recognise a brand. Brand awareness is a key consideration in consumer behavior, advertising management, brand management and strategy development.
Consumer attitudes are a composite of a consumer's (1) beliefs about, (2) feelings about, (3) and behavioral intentions toward some object--within the context of marketing, usually a brand product or services.
This survey type is used to arousing interest, enthusiasm, or excitement in a new brand image, product and services
An opinion poll, often simply referred to as a poll or a survey, is a human research survey of public opinion from a particular sample.
** FGDs - Focus Group Discussion** Cord Panels ** PAPI- Pace to face paper interview ** Online Survey ** Mystery shopping ** IDI - In-depth interviews ** Telephone interviews ** Polls **