Packaging
For the packaging and FCMG industry, we look at product labeling and packaging using a mix of quantitative and qualitative methodologies, to help organizations in this space remain at the cutting edge.
For example, using a product test technique, consumers/retailers are shown varieties of package concepts and are asked to provide input on likes and dislikes and strengths and weaknesses.
Issues bordering on labeling will also be discussed, with particular emphasis on ensuring these connects more to the users/consumers.
