Tenol Alpha Surveys Website Content for Market Sector page
For the packaging and FCMG industry, we look at product labeling and packaging using a mix of quantitative and qualitative methodologies, to help organizations in this space remain at the cutting edge. For example, using a product test technique, consumers/retailers are shown varieties of package concepts and are asked to provide input on likes and dislikes and strengths and weaknesses. Issues bordering on labeling will also be discussed, with particular emphasis on ensuring these connects more to the users/consumers.
Tenol alpha surveys has a good understanding of the electrical/electronics industry segments from our omnibus online survey and clients with customized research. Brand equity on electronics product, loyalty test and alternative checks are periodically conducted among consumers and retailers of electronics products with a view to provide producers and marketers alike with up-to-date intentions of the market taking into consideration a gross look at the share of the markets. Consumers’ expectations from various categories of such brands and product segments are also investigated.
The telecommunication industry is a large and thriving one with an enormous market. Given this, it is pertinent for each brand to ensure that it remains top in consumer’s mind. Quantitative approach is mostly utilized to measure attributes such as, quality of service, awareness, usage and general perception on such telecommunication companies. New entries could also benefit from our array of various research options to explore opportunities and loopholes with view to penetrate into the market and in no distance time be a stakeholder in the market share.
Our parent body, Tenol Alpha Consulting, an organization functioning as a full scale Quality and management agency already has a long running relationship with this sector of the industry providing such consultancy service such as training and deployment of ISO certification audits and implementation. The need for measuring staff and customers’ behavior in pre and post certification became imperative as a confirmation of impact of these training and certifications. We have also provided research services to financial institutions such as customer satisfaction study. Some banks and financial organization may also be interested in measuring their share of the customer market. The financial services industry is a major one tending to the needs of every economy, hence the need for players in this space to always be on top of their game. Given the current global trend, this sector is in a state of rapid change and intense competition to grow relationship with their most valuable customers, retain their most valuable customers in the face of fierce competition, move customers to mobile and online channels and ensure they have the best experience across channels among others issues.
Food and beverages
The food and beverage industry is an enormous and complex one with many players across the value chain competing with established national and regional brands, and aggressive upstarts constantly trying to take over the market. With this competitive environment and changing consumer taste preferences, brand recognition and trust are more important than ever. We work with foodservice companies, food processors, suppliers selling to the food processing industry among others offering unique services on benchmark studies, market opportunity study, focus group discussions, brand identity and awareness research studies, mystery shopping among others.
This is more dearly sector to the government and is currently receiving such expected boost to the economy. This trend is really changing the course of business thoughts amongst those who would ordinarily NOT venture into Agriculture. Government in partnership with some corporate organization are giving palliatives and other incentives to farmers in areas such as, training, giving of best seeds and stems, provision of tractors and other items and services needed for improved farm productivity. We have been engaged to measure the impact of some of these “help” given to farmers and check what their individual lives used to be and what it is after these interventions. We help businesses in this space to unlock opportunities that will help them scale.
Oil and gas
Tenol Alpha Surveys understands the dynamics of the oil and gas industry and serves clients in this sector with customized research and analysis, market opportunity study, concept testing, strategy consulting, among others to help the players in this space meet the growing global demand for energy, fertilizer etc. Our engagement on front end with retail audits among fuel stations and other retailers alike also help businesses in this sector scale.